20
Jul
On behalf of ad industry pros everywhere, here's the rant that we wish ad block users could hear...
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Author: FIrstImpression.io Team
18
Jul
Sequencing is one of the several ways FirstImpression.io maximizes revenue for publishers. We sat down with our experts to get the lowdown on what sequencing is, how it works, and why...
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12
Jul
Meet Ethan Bourland, one of our fabulous revenue optimization managers. Originally from LA, Ethan has lived all over - even in Sweden! He’s always down for new adventures and is...
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12
Jul
The digital advertising ecosystem can be tough to grasp. After all, there are tons of interchangeable parts and a lot that goes into each individual impression. Here’s a cheat sheet...
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05
Jul
Today we sat down with Sarah Soleiman to learn about her life as a superstar data scientist at FirstImpression.io. Sarah grew up in Paris and received her first degree in...
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04
Jul
June came and went in a flurry. That means summer is well and truly here. And yes, it’s hot. Here are the latest dramas, stats and successes from the crazy,...
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27
Jun
You’ve probably heard about Google’s plans for a new ad blocker. It’s attracted a lot of support and criticism, as well as concern from some of our publishers. But fear...
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12
Jun
We’re presuming you saw that Pepsi ad in April. Yes, that one with Kendall Jenner which so terribly missed the mark. It's hard to forget. Pepsi apologized for causing offense and...
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25
May
Publishers, it’s time for some tough love. Your ad setup sucks, and it’s because you’re guilty of one (or more) of the following. 1. You think your current ad setup is...
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18
May
Our awesome business development manager, Daniel Schwartz, speaks with our publisher partners on a daily basis. He knows that every online publisher is looking for that perfect sweet spot - the point where you're maximizing...
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