19
Feb
Chrome Started Blocking Ads Google announced that from February 15th, 2018, Chrome will start filtering ads on sites that have failed to meet the Better Ads Standards. The process is simple,...
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Monetization
18
Jul
Sequencing is one of the several ways FirstImpression.io maximizes revenue for publishers. We sat down with our experts to get the lowdown on what sequencing is, how it works, and why...
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12
Jul
The digital advertising ecosystem can be tough to grasp. After all, there are tons of interchangeable parts and a lot that goes into each individual impression. Here’s a cheat sheet...
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04
Jul
June came and went in a flurry. That means summer is well and truly here. And yes, it’s hot. Here are the latest dramas, stats and successes from the crazy,...
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02
May
Programmatic advertising is all about the data. Publishers are focused on driving up the numbers - CTR, CPM, revenue, fill rate. Higher numbers are better. Higher numbers equate to greater...
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11
Apr
At FirstImpression.io, we’re serious advocates of A/B testing. The difference a single ad placement can have on your ad revenue and user experience is huge. If you have any uncertainty...
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10
Apr
We all know that mobile is on the rise. According to the latest Adobe Digital Insights report, mobile traffic will overtake desktop by Q1 of next year. If you’re like most of...
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13
Mar
Purch’s announcement in December about their big, bold move to server-to-server has led to a flurry of contradictory articles on the topic. Some experts passionately advocate that this is the...
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