Ross Benes / January 22,2018 While there’s debate over how to pronounce ads.txt, there’s no arguing that among ad tech folk it’s more popular than Tide Pods are with teens. Launched by...
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Emily Tan / December 20, 2017 Ads.txt, launched by IAB Tech Labs to combat ad fraud, is a simple text file that publishers host on their sites listing all the suppliers...
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FirstImpression.io’s Ads.txt Industry Dashboard reveals hard data on usage statistics, trends, and pitfalls of Ads.txt TEL AVIV, ISRAEL ( December 19, 2017) - FirstImpression.io, an ad-tech company with a solution for...
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John Rampton July 27, 2015 These are some of the hottest startups in Israel that are creating some of the fastest-growing companies on the planet. I recently had the privilege...
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Roy Peleg, Op-Ed Contributor / June 26, 2017 Shares, clicks, bookmarks, comments, page views per session, newsletter signups, time on page. Engaged users are a publisher’s dream. From shares that attract...
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Ad Tech Daily / June 13, 2017 – FirstImpression.io announces compliance with Better Ads standards – Company policy is to recommend ad formats that users find acceptable Tel Aviv – FirstImpression.io, a technology...
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Roy Peleg / 10 April 2017 We all know that mobile is on the rise. According to the latest Adobe Digital Insights report, mobile traffic will overtake desktop by Q1 of next...
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Nick Hastrater / March 28, 2017 Remember the Jetsons? George would hop out of bed in the morning and the house would clean, dress, and feed him… right before his day...
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Christopher Elliott / Feb 09, 2017 It’s official: There are too many ads online. Specifically, too many intrusive ads. Don’t take my word for it. Experts, users, and even the federal government...
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Roy Peleg, FirstImpression.io CEO / Feb 9, 2017 This blog post originally appeared on the MonetizeMore blog. How many times have you been told to trust your instincts? We’ve all heard that...
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